The 5 Rules of Negotiating.

1. Both parties almost always feel they are negotiating from a position of weakness.
2. Both parities are uneasy until a relationship is established.
3. There is always a predictable response.
4. Understand the person; do not focus on the product.
5. Negotiate from a point of interest, not position. The position is I want a lower price, the interest is why do they want a lower price.